{"product_id":"natural-desi-gur-pessi-traditional-jaggery-block-farm-direct-punjab","title":"Natural Desi Gur Pessi (Traditional Jaggery Block) — Farm Direct Punjab","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIf you've been looking for jaggery that actually tastes like the real thing — not the bright, over-polished blocks you find in stores — you're in the right place. Our natural gur is made from sugarcane grown on our own farms in Gurdaspur, Punjab, and cooked the traditional way in an iron kadhai over open fire, with no sulphur, no chemical clarificants, and no added color. This pessi is ideal for daily use in tea, cooking, and winter recipes, offering real sugarcane aroma, natural sweetness, and authentic taste.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOur gur is made in small batches during the fresh cane season, using methods our families have followed for generations. Unlike commercial jaggery that's polished and bleached to look uniformly bright, our pessi keeps its natural golden-brown color and deep, earthy flavor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eUnlike factory-made jaggery, we don't use chemical polishing agents or refined sugar blends. What you receive is real gur — pure, natural, and full of character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy Choose This Pack\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTraditional round pessi shape, poured straight from the kadhai\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFreshly made in small batches during cane season\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNo sulphur, no chemicals, no artificial color\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDirectly sourced from our own farm in Gurdaspur\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNatural source of iron and minerals, unlike refined sugar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRich natural color, aroma, and old-village taste\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSlow-release energy, used traditionally as a daily sugar replacement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTea and warm milk\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDal, sabzi, and everyday cooking\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWinter sweets and recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTrust Note\u003c\/strong\u003e\u003cbr\u003eThis is a natural product made from one ingredient — sugarcane juice. Slight variation in color and softness between batches is normal and is a sign of purity, not a defect.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Farmers Food Market","offers":[{"title":"1 kg","offer_id":53019939504417,"sku":null,"price":140.0,"currency_code":"INR","in_stock":false},{"title":"2 Kg","offer_id":53019939537185,"sku":null,"price":252.0,"currency_code":"INR","in_stock":false},{"title":"3 kg","offer_id":53019939569953,"sku":null,"price":378.0,"currency_code":"INR","in_stock":false},{"title":"4 kg","offer_id":53019939602721,"sku":null,"price":504.0,"currency_code":"INR","in_stock":false},{"title":"5 kg","offer_id":53019939635489,"sku":null,"price":630.0,"currency_code":"INR","in_stock":false},{"title":"10 kg","offer_id":53019939668257,"sku":null,"price":1260.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3379\/4337\/files\/organic-jaggery-pessi-texture-overhead.png?v=1783871243","url":"https:\/\/www.farmersfoodmarket.in\/products\/natural-desi-gur-pessi-traditional-jaggery-block-farm-direct-punjab","provider":"Farmers Food Market","version":"1.0","type":"link"}